Domains

Registrars

The domain is registered in the company’s name, not a personal account. It has to match the legal name closely enough that a bank or payment provider can see it is the same business. We choose the registrar for DNS quality, transfer lock, and how cleanly it connects to email — not for a cheap first-year coupon.

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  Cloudflare Registrar

  www.cloudflare.com

  Cloudflare Registrar sells domains at wholesale cost and puts DNS on the same account that will later serve the website and email records. That is why we brief it first for most new companies. WHOIS privacy, DNSSEC, and a single login for the domain and the site reduce the chance that a payment-provider review finds a mismatch between the website, the mailbox, and the company name. It is not the right registrar for every country-code TLD; those are a separate file.

  We brief this on every company we form when the chosen TLD is one Cloudflare sells. The domain is not locked to the company country the way a Stripe merchant account is, but the registrant details should match the entity.

  How we help+

  We propose a domain that matches the legal name, register it in the company’s name, and set the DNS the mailbox and website will use. Cloudflare decides whether the TLD is one they sell. Where it is not, we use another registrar and still point DNS at Cloudflare when that is the cleaner setup.

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  Namecheap

  www.namecheap.com

  Namecheap is a general registrar with a wide TLD list, including names Cloudflare does not sell. We use it when the client already holds names there, when a specific TLD is unavailable elsewhere, or when the brief is a straightforward company domain with email to follow. The account still has to sit in the company’s name. A personal Namecheap login with a home address is a weak file for a bank.

  We brief this when Cloudflare does not sell the TLD, or when the company already holds names at Namecheap.

  How we help+

  We register or take over the domain, put the company as registrant, and point nameservers to the DNS the email and website will use. Namecheap’s own email is not our default mailbox — Google Workspace or Microsoft 365 is.

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  Squarespace Domains

  www.squarespace.com

  Squarespace took over Google Domains. Companies that registered with Google now renew here. If the website will also be a Squarespace site, keeping the domain on the same account is tidy. If the site will live on Webflow, WordPress, or a custom host, we still can keep the domain at Squarespace and point DNS out — or we transfer to Cloudflare once the client is ready.

  We brief this for companies that already hold a Google Domains name, or that want domain and site on Squarespace together.

  How we help+

  We take over a Google Domains / Squarespace transfer, confirm the registrant is the company, and set DNS for email and the site. Squarespace decides the transfer.

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  Amazon Route 53

  aws.amazon.com

  Route 53 is Amazon’s DNS and registrar. We brief it when the company’s cloud bill will sit on AWS anyway — so the domain, the hosted zone, and the invoices are one operating story. It is more than a consumer registrar: hosted zones, health checks, and IAM live in the same account. That account must be opened in the company’s name, which is the same rule as the rest of the cloud page.

  We brief this when the company will run on AWS, or already does.

  How we help+

  We open or take over the AWS account in the company’s name, register or transfer the domain, and create the hosted zone the website and email will use. Amazon decides.

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  GoDaddy

  www.godaddy.com

  Many companies already hold a domain at GoDaddy from an earlier personal signup. We do not prefer GoDaddy for a new file — the DNS and upsells are noisy, and the registrant is often still the founder as an individual. We do take over those accounts, put the company on the registrant, and either clean the DNS in place or transfer out to Cloudflare.

  We brief this when the company already holds names at GoDaddy. It is not our default registrar for a new domain.

  How we help+

  We recover access, correct the registrant to the company, and either keep the name at GoDaddy with clean DNS or transfer it. GoDaddy decides the transfer.

Country-code domains

Some endings — .ae, .com.pk, .co.uk, .sg, .de — are sold only through a local registry or a registrar with a local presence. Those files go through counsel in that country. The website and email still have to match the company.

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  Local registry domains

  A UAE company may want a .ae, a Pakistan company a .pk or .com.pk, a UK company a .co.uk, a Singapore company a .sg. Those names often require a local administrative contact, a licence number, or an in-country registrar. They are not a substitute for a .com that the world can type. We treat the country-code name as an extra, not as the only domain on the file, unless the brief is a domestic business that will only trade there.

  We brief this on companies we form in countries that have a useful country-code TLD, when the client wants that ending in addition to a global domain.

  How we help+

  We confirm the registry rules with local counsel, register the name in the company’s name, and point it at the same website and mailbox as the primary domain. The registry decides.